When developing the perfect Spring addition to our Lipstick line, we had a few requirements:
First of all, the colour needed to be absolutely perfect. We wanted a neutral pink that was subtle enough for our customers to wear every day, but also bright enough that it would make them feel seen and powerful while wearing it.
Second, we wanted an amazing formula: creamy, pigmented, comfortable, and long-wearing.
Pretty Smart is that perfect lipstick. It's the most flattering pink, it goes with almost every makeup look, and it looks great on fair, medium, and dark skin. We are obsessed and we can't wait for you to try it