Light Coverage vs Full Coverage Concealer

With so many concealers on the market, our clients frequently ask us which type of concealer would work best for them. We love to answer this question, because it allows us to discuss the incredible strengths of different products. To put it simply, the concealer you choose depends on two variables: your skin type and your lifestyle choices.

Let’s talk about skin type first. Skin types generally include oily, dry, normal (neither oily nor dry), and combination (a combo of at least two of the previous options). If you have normal skin, congratulations! This is the easiest skin type to work with and you don’t have to worry about it when you’re making your decision. 

If you have oily skin and consistently see high shine and your makeup shifts throughout the day, we recommend a fuller coverage option. Its thicker consistency stops oil breakthrough, which prevents your skin from looking greasy. Fuller coverage concealer will take whatever you can throw at it, and will still look amazing at the end of the day. 


If you have dry skin, a lighter coverage concealer is a better choice for you. It still offers coverage (light to medium, depending on if you use one layer or two), but dries down to a dewier, more natural finish. Lighter concealer formulas usually contain moisturizers that will pamper your dry skin and minimize flakiness. Although it’s not quite as long-wearing as a fuller coverage concealer, if you set it with a light dusting of HD Powder in transparent, it will still look beautiful at the end of the day. 

If you have combination skin, you can certainly use different concealers on different areas of your face, depending on your needs. For example, if you have an oily nose but dry undereyes, it would make sense to use a dab of the full coverage concealer on your nose, and a swipe of the light coverage concealer under your eyes.

Now let’s quickly evaluate your lifestyle needs. Do you live in a hot, humid climate? Do you love to exercise and get sweaty? Do you have prominent facial discoloration from acne scarring, hormones, dark veining, rosacea, or any other cause? If this sounds like you, go for the full coverage. Do you prefer a more natural, dewy makeup look? Do you only have mild facial discoloration? The light coverage is the better option for you.

Overall, both of these products are absolutely fantastic and we adore them for different reasons. Concealer is definitely a must have beauty staple in our makeup bags!

How to Bake Your Makeup

If you’ve been involved with the online beauty community at all lately, you’ve probably heard the term “baking” thrown around. When we first heard about it, our minds instantly drifted to visions of delicious chocolate chip cookies and sugary cupcakes. This type of baking, however, doesn’t happen in the kitchen, but rather at your vanity, and it’s a great way to help your makeup last all day.

Baking, or “cooking” is a face highlighting technique that involves packing a liquid concealer and tons of loose powder onto the high points of your face. The powder sits on your face for a certain amount of time, during which your body heat causes your base makeup and the powder to meld with your skin’s natural oils. Because you give the product ample time to sink in, when the excess powder is brushed away, you’re left with a ton of natural-looking coverage that looks gorgeous for hours. Stage performers have been using this technique for years to help their makeup survive hot studio lights and intense performances, but in the past year, it has become widely used by mainstream beauty influencers and makeup artists for regular women who want to get extra longevity out of their makeup.

Don’t be fooled by the name, though; baking your face absolutely won’t leave you with “cakey” makeup, especially if you follow our special RIMIX recipe: 

You’ll need

-1 clean, freshly moisturized face

-1 silicone-based face primer (try our Camera Ready Primer)

-1 Foundation (try our Hi Def Foundation)

-1 Concealer 1-2 shades lighter than your skin (try our Light Coverage Concealer for dry skin, or our Full Coverage Concealer for oily skin)

-1 loose powder (try our new loose HD powder in Transparent)

-1 damp blending sponge (try our Blend it like Beckham sponge)



  1. Apply a primer to fill in pores and fine lines and a foundation to even out your skin tone.
  2. Blend a layer of a concealer 1-2 shades lighter than your skin onto the points of your face you want to highlight (the center of your forehead, under your eyes, the bridge of your nose, your chin).
  3. Using a damp beauty sponge, pack a generous amount of loose powder on top of the concealer. Don’t skimp on this step! The more powder the better.
  4. Let the powder sit for 10 minutes. During this time, you can continue doing makeup on other parts of your face, like your eyes, eyebrows, or lips, but avoid touching your face.
  5. Brush off any excess powder and finish the look with contour, bronzer, blush, and any other face products you like to apply.

Is this a technique you’ll want to use every day? Probably not. Baking will give you a ton of coverage, and is best reserved for special occasions when you really need it to last (unless you have extremely oily skin and find your foundation breaking up or slipping off your face throughout the day and in that case, baking could be an excellent solution for you!). But setting your foundation and concealer with a light dusting of loose powder, like our new Hi Def Loose Powder, every day is a great way to improve the longevity of your makeup.

All About Primer

August 28, 2016


In the makeup world, there are two main types of face primers: water-based and silicone-based. Both are wonderful in their own ways, but when formulating our RIMIX Camera Ready primer, we decided to go with a silicone formula. Here are a few reasons why we made that choice:

Silicone-based products last longer on the skin

Silicone is an occlusive, meaning that it sits on top of skin instead of absorbing into the skin. Whereas a water-based primer will sink into your skin and slowly fade throughout the day, a silicone-based primer will stay right where you put it until you deliberately remove it.

Silicone-based primers provide a proper base for foundation

Not only will your primer last all day, but any makeup you apply on top of the primer will last along with it. The primer creates a tacky base layer over the surface of your skin that grabs onto foundation and concealer and holds it in place until you wash it off. Furthermore, the primer acts as a barrier between your makeup and your skin’s natural oils. Without primer, skin oils and sweat can mix with your foundation, causing it to break down and separate over the course of the day. Applying a layer of primer between your skin and your foundation can solve this problem.

Silicone-based primers smooth over pores and fine lines

Again, because it’s an occlusive, a thick silicone primer will fill in your minor skin imperfections instead of disappearing into your skin entirely, leaving you with a beautiful, airbrushed-looking canvas to apply makeup upon. Here’s a before & after example of the effect primer has on your skin:

If you have large pores or lines, trying to cover them with layers of foundation or concealer alone can look heavy and unnatural. Since most silicone primers are invisible, smoothing on a thin layer before any colour cosmetics can help improve the appearance of skin without the risk of looking overly made-up.

These are the reasons why we chose to formulate a silicone-based primer as opposed to a water-based one. Water-based primers are great, too, but if you’re looking for a product that will camouflage minor skin imperfections, like large pores or fine lines, and help your makeup last from breakfast to after-dinner cocktails, silicone is the way to go!


In what order do you apply your makeup?

Everyone has a routine that works for them and so do we. We love chatting with people about the order that works best for them. Many clients tell us they don't know which products to apply first and we love helping clients figure out what works best for their skin and what kind of look you are trying to achieve.

This article is dedicated to the order in which we feel is best for applying certain products to your face. It is by no means the rule. You have to test it and see what works best for your skin type, colour and needs.

Here is our 10-step guide!

1: Skincare

Our first steps are always cleanser, toner and moisturizer in that order. This will help with fine lines, overall skin appearance and rescue dry, flakey skin.

2: Brows

Use your brow pencil to shape and fill in brows. Brush with a spoolie to blend your pencil and help your brows look groomed.

3: Eye makeup

Add eyeshadow, mascara, and liner as needed. Wipe away any shadow that falls down onto the cheekbones. 

4: Primer, BB cream, SPF

You don't need all 3, so choose the right one for your needs. If you have a day-outing, include an SPF or BB Cream for sun protection. If you are headed out for date night, skip the SPF and use primer to set a smooth, blank slate for your makeup.
5: Foundation

Pick a foundation colour that matches your body. The idea is to colour match so your face and body look to be the same colour. Make sure to give the foundation a few minutes to set and look at the foundation on your skin in different lighting, both artificial and natural. For a lighter, more natural look, skip this step.

6: Concealer

Once your foundation is applied, use concealer to cover any blemishes or areas that may need a little more coverage than just foundation.

7: Set your liquids

Set your foundation and concealer with a translucent or light foundation powder. Use a large powder brush and only a little powder.

8: Add Bronzer, Blusher

Add your bronzer and blusher as needed for the look your are trying to achieve. This warms up the face. If you accidentally apply too much of either product, use your powder brush to colour correct.

9: Lips

Add lip liner, gloss or lipstick.

10: Be fabulous
Tell us what you do differently in the comments!

Brows on Point

April 25, 2016

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Brows are so very important to the overall look of your face. They can enhance your everyday look with only a few minutes of maintenance. To keep your brows in tip top shape, we recommend the following:

  • Pluck Sparingly  You don't have to pluck every single hair on your brow bone. Just take a step back and pluck the hairs you notice really stand out and take away from the overall shape of your brows.

  • Use a Brow Pencil  Use a sharp brow pencil to lightly enhance the natural shape of your brows. This takes a few minutes and fills the brows to enhance their overall look. Use short strokes to mimic brow hair and always draw in the direction your brow hair is growing.


  • Brush it Out  After your pencil, you want to follow up with a brow brush to even out the pencil and make it look natural.

  • Finish with a Brow Wax  Finally, for that polished full brow look, use a brow wax with a mascara wand to fill in your brows keep them in place all day.

Remember that eyebrows are sisters, not twins. So while you want them to be similar in width and shape, they don't have to be exactly the same.

How to Contour

March 25, 2016


We are super excited to announce the newest member of the RIMIX family of products, our contour palette! You have probably heard about the contouring trend that has swept the beauty community, well now you can easily achieve this look with our contour palette and we are excited to teach you how! 

Our contour palette comes with 6 shades to help you achieve a natural contoured look. Our shades include highlights in matte neutral, matte warm, and semi-matte neutral while our contour shades include matte neutral, matte warm and a bronzer. All skin colours have been covered with this palette. You can choose a light skin palette or a dark skin palette.

What you will need:

  • Powders: use our contour palette or use what you have a home. You will need a matte hi-lite shade (lightest), a bronzer shade (medium), and a matte contour shade (darkest)
  • Brushes: a full brush for cheeks and a small blending brush for nose and eyes 
  • Natural light

Step 1: Contour

Apply the contour shade (darkest) under the cheek bones, on the sides of your nose and under your jawline. Use the smaller blending brush for your nose and your full brush for your cheek bones and jawline. Our powders are triple milled so a little bit goes a long way!

Step 2: Bronze

Use the bronzer (medium) to shade just above the contour on your cheekbones and the sides of your nose. Apply the bronzer around your edges of your forehead and a little on your chin as well for a sun kissed look. 

Step 3: Highlight

Apply the highlight (lightest) to the bridge of your nose, cupids bow above the lip, above the cheekbones and brow bones. Use a small blending brush for highlighting. 

Remember, a little goes a long way and blend, blend, blend. For the most natural look, choose a room with natural light to make sure you have blended everything in very well. If you accidentally use too much, just use your everyday pressed powder with a brush to soften the look. As with anything, it takes practice, so be patient with yourself. Happy contouring! xxRi


For as  long as I can remember, I have had an oily t-zone. This means that excess oil is produced in the center of my forehead, around my nose and on my chin. This is problematic for several reasons. First, this shiny-shiny look is not attractive. Second, it creates problems when I'm trying to get my makeup to cooperate and stay put all day. Finally, it can break out my skin.

I have tried all kinds of remedies for my oily skin, oil absorbing sheets, toners, powders, gels, oil cleansers, clay masks, etc. and the list goes on and on. We hear from clients all the time that they also struggle with oily skin. About half of the people we work with have oily skin. That's a lot of people!

So I wanted to share with you some of our tips and tricks for helping eliminate the excess oil.

Tip #1 Diet!

Our diet is our #1 most important factor in the excess production of oil. By eliminating certain foods from my diet I was able to identify one particular protein bar that was making my skin extremely oily. For me personally, Quest Bars were making my oily skin worse! Write down the foods you eat most often or daily and play with taking them out of your diet for a week to see if the oil production decreases.

Tip #2 Tissue

My second helpful oily skin tip is to use regular old tissue paper to blot your skin. No need to purchase fancy oil-absorbing paper, regular tissue works just fine. I have gotten in the habit of blotting when I visit the ladies room to lessen the build up of oil on my skin. Works like a charm. Remember to blot instead of wipe.

Tip #3 OC Eight Mattifying Gel

OC Eight Mattifying Gel is a gel you put on your skin before you apply your makeup. You put a thin layer on the areas that become oily for you. I notice a big difference when I use this gel. But just a warning, if you are still eating foods that make you produce more oil, this gel will not work! So revisit tip #1.

Tip #4 Translucent or Light Setting Powder

Our final tip for dealing with oily skin is setting your bb cream, foundation and/or concealer with a translucent or foundation powder using a brush. This will help absorb any excess oil.

For what it's worth, every esthetician I have ever worked with tells me I will be thankful for the extra oil in the mature years of life because the oil is like a built in moisturizer, helping your skin age more gracefully. So that's it ladies and gents, it's a love/hate relationship with your oily skin, but you can learn to love it!

Leave us your oily skin tips in the comments!

We had so much fun on the set of KXAN Studio512 filming a Spring blusher & bronzer tutorial. Amanda Tatom is the host of the show and such a stunner! We loved sharing our RIMIX collection and some tips and tricks for Spring. 

Makeup for Katy and Rianna by RIMIX Head MUA Veronica Aguilar 

Rose Quartz is a 2016 Pantone colour of the year and a trend we are seeing for Spring. Elli Goulding nailed it with her pale pink Stella McCartney gown at the Grammy's. The great thing about rose quartz is it's flattering for many skin colours. 

(photo credit:

We are excited to show you how to incorporate Roze Quartz into your everyday look. For Katy's look, we gave her a neutral eye, RIMIX bronzer in Laguna, a medium rose pink blusher in Cheeky and a rose lip gloss in Fringe to tie it all together. 

Once you have your foundation and eyes set, you want to start with your bronzer. This will warm up the face. Start with an angled full brush and apply a small amount of bronzer under your cheekbones parallel with your jawline. Blend back toward the ear and start blending up around the outer edges of your forehead. All of our powers are triple milled so a little bit goes a long way.  

Next use a full round brush to apply your blusher. Press into the cheek and blend back into the bronzer. This creates a beautiful contour for the cheeks. Finally, apply your lip gloss. 

 For more details, watch our segment on KXAN.

 Our go-to RIMIX product for solid coverage during those super sweaty workouts...our full coverage concealer. This concealer is waterproof, full-coverage and happens to be paraben-free too! A little bit goes a long way, which makes it a great value for the price. See what other customers are saying about this product:

Shop The Look: Ela

December 04, 2015


Meet Ela! Everyday yoga girl was our inspiration for Ela's look. Ela has amazing long blonde hair and gorgeous green eyes. We wanted to highlight her favorite features which are her eyes and smile.

Ela is wearing Rimix primer, bb cream in light, full coverage concealer in light, foundation powder in light, blusher in cheeky, ballerina bronzer, brow pencil in blonde, waterproof mascara in black, eyeshadow and liner in effortless, and lip glaze in Cat Calls.


Visit RIMIX colour match to receive a custom skin match, free samples and a coupon for a free eyebrow pencil with your first order!